In 2013 the committee of the Federation of Small Businesses ran a tourism event to raise concerns about the profile of tourism in the area.
The result of this event was that a number of passionate people started on a journey, which has now created a community interest company (C.I.C.) dedicated to changing the image and promoting the Tees Valley and surrounding areas. They believe that through collaboration, commitment, passion and vision we can influence Our Tees Valley in a more positive way.
Michael Janes MD of the Tees Valley Tourism Alliance said “I believe that the world benefits from Our Tees Valley. We have a great place to live, stay and do business. I have lived in the Tees Valley all my life, which has given me the drive and passion to promote how good we really are. We have lots to be proud of with our massive amounts of culture and heritage. We have a thriving business community, a fantastic arts community and we also have a great tradition of spiritual and historical culture that passes through several surrounding areas of the North East.”
Tees Valley Tourism Alliance is a private sector led C.I.C. project working in collaboration with local businesses, community groups, councils, government agencies and local community councils. It aims to create a range of focus groups that will formulate a strategic rethink within the area. Through these working groups, it is their intention to influence the local economy, creating jobs and promoting the Tees Valley.
If you are passionate about the Tees Valley you can sign up to the ambassador programme, focus groups, or support the ideas through being a member of the Tees Valley Tourism Alliance.